Consumer Products

This page introduces the Hoyu product brands of home use.
Products such as Bigen,Men's Bigen,and CIELO for covering gray hair,and Beautylabo,Beauteen,and rexy for fashion color are described here.

Hair colors for covering gray hair

Bigen

Quasi-drugCosmetics

Bigen

Bigen is a reliable long-selling brand
for people who want to cover
their gray hair perfectly.

Brand Site

Men's Bigen

Quasi-drugCosmetics

Men's Bigen

Men's Bigen is a regular brand
for men who want to cover their gray hair thoroughly
but with a natural look.

Brand Site

CIELO

Quasi-drug

CIELO

CIELO is a brand
for stylish women who want to enjoy hair color
for covering gray hair,
always proposing new concept of values.

Brand Site

Hair colors for fashion color

Beautylabo

Quasi-drugCosmetics

Beautylabo

Beautylabo is a brand
for women who want to enjoy beautiful hair colors
as part of their fashion style.
More pleasant and beautiful hair colors and effective hair care are provided.

Brand Site

Beauteen

Quasi-drugCosmetics

Beauteen

Beauteen is a hair color brand
that supports young women
who seek to grade up their looks
and enjoy fashion.

Brand Site

rexy

Quasi-drug

rexy

Rexy is a brand
that fulfills needs and solves concerns of
young men regarding hair coloring.

  • ※Please read the instruction leaflet carefully before use.
  • ※Do not color your hair if you have ever experienced any reactions after coloring your hair.
  • ※A skin allergy test must be conducted each time you color your hair.