Introduction of Products

Here we would like to introduce Hoyu hair color products for consumers and professionals.

Consumer Products

Consumer Products

This page introduces the Hoyu product brands for home use.
Products such as Bigen,Men's Bigen,and CIELO for covering gray hair,and Beautylabo,Beauteen,and rexy for fashion color are described here.

Professional Products

Professional Products

This page introduces the Hoyu product brands for professional use,including hair color products,hair care products,and hair styling products.
Products such as PROMASTER and PROSTEP are described here.

Pharmaceutical Products

Pharmaceutical Products

As a company seeking beauty and health of our customers,Hoyu is providing over-the-counter drugs (OTC drugs) for health of many people as well as hair-related products such as hair colors.

  • ※Please read the instruction leaflet carefully before use.
  • ※Do not color your hair if you have ever experienced any reactions after coloring your hair.
  • ※A skin allergy test must be conducted each time you color your hair.