Development of Products for Professionals

We supply a variety of hair coloring products, hair care products, and permanent waves to beauty salons.

Planning and Carrying out Hair Shows and Seminars

• Hair Coloring Splash

  This is an annual event held to contribute to spread and develop hair-coloring culture in Japan. Famous hair colorists and hair stylists introduce the latest hair fashion, and an award ceremony is held to recognize the celebrity who has the best hair coloring appearance in that year.

• Seminars for Beauticians

  A variety of professional seminars mainly focusing on hair coloring techniques are held for beauticians. We are establishing Hoyu Studios throughout Japan, and we hold seminars by Hoyu technical advisers and famous hair colorists.

Training Hair Colorists

In technical cooperation with Mr. Daniel Galvin, Hoyu Technical Academy (approved as a job training school) has been established to train hair colorists with curriculums based on his know-how. Every year, almost 200 beauticians graduate the Academy to play an active part as a specialist in the hair coloring world.