In order to realize our goal to deliver our hair coloring technology we have achieved over the years not only domestically but also internationally, we have been putting emphasis to our overseas business from an early stage.

Currently, we are launching our products to about 70 countries, and have overseas operations in 9 countries. Our main brand "Bigen", meaning "the origin of beauty" in kanji (Chinese characters), is loved by many people.

We intend to continue producing products that reflect each culture, in order to meet the diverse needs, and we strongly desire to maintain our reputation as hoyu, a manufacturer of products loved by people all around the world.