History | Hoyu Co., Ltd.

In February 2005, we, Hoyu Co., Ltd., marked our 100th anniversary of foundation. Why has Hoyu been able to maintain top market share and carry on its business for such a long time? The answer lies in the Company's ability to continue stable growth, its sound management skills, and the high degree of its technological know-how. To keep up with diversifying customers' needs, however, we must further develop our expertise and enhance our sales force.
With the aim of contributing to the realization of truly affluent living, Hoyu has conceived new visions for the 21st century.

Basic goals

To provide safe, environment-conscious, reliable products
To establish leading position in the domestic hair coloring market
To steadily develop overseas business
To further develop hair color-related cosmetics
To reinforce medical and healthcare product line-ups

1905	Masujiro Mizuno founded Mizunokankudo, predecessor of Hoyu, to manufacture and sell home medicine.
1921	Released hair dye, Shiraga-zome Genroku.
1923	Established Hoyu Shokai Co. Ltd. Masujiro Mizuno was inaugurated as the president.
1957	Released powder-type hair dye, "Bigen".
1959	Founder Masujiro Mizuno passed away. Mr. Kimpei Mizuno was inaugurated as the Second President of the Company.
1961	Constructed Nagakute Factory in Nagakute-cho, Aichi Prefecture.
1962	Developed "Haarel Wave Hair Color" based on new hair dye theory.
1964	Changed the company name to HOYU CO. LTD.
1971	Released "Bigen Hair Color", low-cost and natural-color hair dye.
1972	Held celebration commemorating 50th anniversary of Hoyu founding. Changed the Logo of the company.
1976	Completed the first section of Seto Factory construction work (Seto City, Aichi Prefecture).
1984	Released "Bigen Cream Tone", innovative the tube-type hair color, with the Cream Colorant and the Cream Developer.
1986	Held the first meeting for overseas sales agencies.
1992	Held celebration commemorating 70th anniversary of Hoyu founding.
1995	Competed Logistic Center within premises of Seto Factory.
1997	Mr. Simpei Mizuno was inougurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board. Opened Hoyu Technical Academy.
1998	Introduced "Promaster" brand by Mr. Daniel Galvin into the market.
1999	Released "Beautylabo". Introduced Prosystem brand into the market. Seto Factory granted ISO14001 Certification.
2001	Completed Sakuragaoka Factory. (Seto City, Aichi Prefecture) Opened the Studio Tokyo of Salon Division.
2002	Established Hoyu Cosmetics (Suzhou) Co., Ltd. in the People's Republic of China. Opened the Studio Osaka of Salon Division.
2003	Established Hoyu America Co., Ltd. in USA. Established Hoyu Cosmetics (Thailand) Co., Ltd. in the Kingdom of Thailand.
2004	Completed the new head office. (Nagoya City, Aichi Prefecture) Established PT Hoyu Indonesia in Indonesia.
2005	Celebrated the 100th anniversary of foundation. Changed the Logo of the company. Established Hoyu Singapore Pte. Ltd. in Singapore.
2006	Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd. The (Our) head office won Chubu New Office Encouraging Prize (Nikkei The Best of New Office 2006). Established Hoyu Korea Co., Ltd. in Korea.
2007	Sakuragaoka Factory granted ISO14001 Certification. Established Hoyu Malaysia Sdn. Bhd. in Malaysia. Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
2008	Released "Promaster EX".
2009	Press release held on Kracie Group stock acquisition. Released "Cielo Mousse Color".