History

Tracing Hoyu’s history from its establishment in 1905 to its current state.

Let us introduce the history of Hoyu, through its products, seeing how it set out on its journey together with the trends of hair fashion.

History

1905 - Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
Masujiro Mizuno
Masujiro Mizuno
1909 - Released hair dye "NIWAKARASU."
Hair dye NIWAKARASU
Hair dye NIWAKARASU
1916 - Released hair dye "SANWAKARASU."  
1921 - Released hair dye "GENROKU"
which was a long selling product for 73 years.
Hair color for gray hair GENROKU
Hair Dye GENROKU
1923 - Established Hoyu Shokai Co. Ltd.
- Masujiro Mizuno was inaugurated as the president.
 
1947 - Opened Osaka Sales Office.  
1957 - Opened Tokyo Sales Office.
- Released powder-type hair dye, "Bigen."
Powder-type hair dye, "Bigen"
Powder-type hair dye, "Bigen"
1959 - Kimpei Mizuno was inaugurated as the Second President of the Company.
2nd president Kimpei Mizuno
2nd president Kimpei Mizuno
1961 - Constructed Nagakute Factory.  
1962 - Entered hair salon industry.
- Released "Haarel Wave Hair Color" based on new hair dye theory.
Haarel Wave Hair Color
Haarel Wave Hair Color
1964 - Changed the company name to HOYU CO. LTD.
Logotype (1964 to 1972)
Logotype (1964 to 1972)
1969 - Opened Sapporo Sales Office.  
1970 - Opened Fukuoka Sales Office.  
1971 - Released "Bigen Hair Color."
Bigen Hair Color
Bigen Hair Color
1972 - Held celebration commemorating the 50th anniversary of Hoyu’s founding.
- Changed the Logo of the company.
Logotype (1972 to 2005)
Logotype (1972 to 2005)
1973 - Opened Hiroshima Sales Office.  
1974 - Opened Sendai Sales Office.  
1976 - Constructed Seto Factory.  
1984 - Released "Bigen Cream Tone."
Bigen Cream Tone
Bigen Cream Tone
1987 - Released "Men’s Bigen Speedy Color."
Men's Bigen Speedy Color
Men’s Bigen Speedy Color
1989 - Released "Lady’s Bigen Speedy."  
1990 - Released "Beauteen" series.  
1992 - Held celebration commemorating the 70th anniversary of Hoyu’s founding.
70th anniversary of Hoyu’s founding
70th anniversary of Hoyu’s founding
1995 - Completed Logistics Center.
- Released "Beautylabo."
 
1997 - Mr. Simpei Mizuno was inaugurated as the third president
and Mr. Kimpei Mizuno as the Chairman of the Board.
- Opened Hoyu Technical Academy.
- Released "CIELO."
3rd president Simpei Mizuno
3rd president Simpei Mizuno
1998 - Released "DanielGalvin PROMASTER."
DanielGalvin PROMASTER
DanielGalvin
PROMASTER
1999 - Released "Beautylabo Hair Color".
- Released "PROSYSTEM".
- Seto Factory obtained ISO14001 Certification.
- Opened London Representative Office in the United Kingdom.
Left: PROSYSTEM, Right: Beautylabo Hair Color
Left: PROSYSTEM,
Right: Beautylabo Hair Color
2001 - Constructed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
- Opened Studio Tokyo of Salon Division .
- Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.
 
2002 - Opened Studio Osaka of Salon Division.  
2003 - Established Hoyu America Co., Ltd. in USA.
- Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.
 
2004 - Completed a new head office. (Nagoya City, Aichi Prefecture)
- Established PT Hoyu Indonesia in Indonesia.
New head office
New head office
2005 - Celebrated the 100th anniversary of foundation.
- Changed the Logo of the company.
- Established Hoyu Singapore Pte. Ltd. in Singapore.
- Opened Studio Sendai of Salon Division.
The company logo
2006 - Established Hoyu Korea Co., Ltd. in Korea.
- Opened Studio Fukuoka of Salon Division.
- Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
 
2007 - Sakuragaoka Factory obtained ISO14001 Certification.
- Established Hoyu Malaysia Sdn. Bhd. in Malaysia.
- Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
 
2008 - Released "PROMASTER EX."
PROMASTER EX
PROMASTER EX
2009 - Acquired 60% of Kracie Group common stocks.
- Released "CIELO Mousse Color."
CIELO Mousse Color
CIELO Mousse Color
2010 - Released "Beautylabo Whip Hair Color."
Whip Hair Color
Beautylabo
Whip Hair Color
2011 - Makio Mizuno was inaugurated as the Fourth President of the Company.
- Released "rexy"series.
- Established Hoyu Shanghai Corporation in China.
- Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.
4th president Makio Mizuno
4th president Makio Mizuno
rexy Whip Hair Color
rexy Whip Hair Color
2012 - Acquired remaining 40% of Kracie Group common stocks.
- Established "Hoyu Trading (Thailand) Co., Ltd." in Thailand.
 
2013 - Released "Naturain Coloring Treatment" as a limited edition mail order product.
- Released "Men’s Bigen Coloring Conditioner."
Naturain Coloring Treatment
Naturain Coloring Treatment
Men’s Bigen Coloring Conditioner
Men’s Bigen Coloring Conditioner
2014 - Established Hoyu Science Foundation.
- Released "Bigen Hair Mascara."
- Released "Men’s Bigen Grayish Color."
- Released "PROSTEP."
Left: Bigen Hair Mascara, Right: Men’s Bigen Grayish Color
Left: Bigen Hair Mascara,
Right: Men’s Bigen Grayish Color
PROSTEP
PROSTEP
2015 - Established an endowed chair, "Department of Integrative Medical Science for Allergic Disease" at the Fujita Health University.
- Released "Bigen Pumping Foam Color."
- Renewed "Beauteen" series.
- Released "Beauteen Design Color Cream."
Bigen Pumping Foam Color
Bigen Pumping Foam Color
Beauteen series
Beauteen series
Beauteen Design Color Cream
Beauteen Design Color Cream
2016 - Released "Bigen Coloring Treatment."
- Opened the new basic research facility "Innovation Center."
- Released "Naturain Hair Manicure" as a limited edition mail order product.
Bigen Coloring Treatment
Bigen Coloring Treatment
Innovation Center
Innovation Center
Naturain Hair Manicure
Naturain Hair Manicure